ADwiz 2.0 brought Bangladesh’s emerging advertising talent into the spotlight as undergraduate teams competed for the championship at BRAC University.
Team Unnoyon has been named champion of ADwiz 2.0, a national advertising competition for undergraduate students, after a high-energy grand finale held at BRAC University on Saturday evening. Organised by the university’s business club, BIZ BEE, the competition wrapped up with a total prize pool of Tk3.5 lakh.
A Stage Built for Bold Ideas
ADwiz 2.0 gave undergraduate students a real platform to test their instincts in advertising, marketing, consumer insight and strategic communication. Participants were handed genuine, real-world marketing challenges and asked to solve them with fresh thinking and sharp strategy.
The event was presented by Bashundhara Exercise Book and powered by X Ceramics Group.
The Road to the ADwiz 2.0 Finale
Teams battled through three demanding rounds to reach the top:
- Battle of Horizons — Teams pitched small-scale advertising concepts, complete with execution plans.
- The Battle Room — Shortlisted teams faced tougher scrutiny, with ideas tested through judging and live audience participation.
- The Grand Finale — The final teams presented complete campaign solutions before a panel of industry veterans, judged on strategic thinking, creativity, market understanding, execution and presentation.
The Winners
| Position | Team | Prize |
| Champion | Team Unnoyon | Tk2,00,000 |
| 1st Runner-Up | Team 1st Timer | Tk1,00,000 |
| 2nd Runner-Up | Team Adverse | Tk50,000 |
Distinguished Guests and Judges
The finale welcomed Mohammad Alauddin, General Manager (Marketing) at Safwan Bashundhara Global, and Dr David Dowland, Registrar of BRAC University, as chief guests.
The judging panel brought together senior voices from across the industry:
- Imranul Kabir — Assistant General Manager, Brand and Marketing, Bashundhara Global (Safwan)
- Mahmudur Rahman Bhuiyan — Director, Field Marketing Operations, ACI
- Mohammad Zia Uddin — Supply Director, Reckitt
- Khairul Bashar — Director of Communications, BRAC University
With sharp ideas, bold pitches and a packed evening of competition, ADwiz 2.0 proved once again why it’s fast becoming a launchpad for the country’s next generation of advertising talent. Discover more stories, initiatives and events from Bashundhara Exercise Book that inspire creativity and empower the next generation.