Bashundhara Cement, King Brand Cement, Bashundhara Ready Mix and Bashundhara PHC Pile jointly organised Sales Conference 2026 in Cox’s Bazar on Saturday.

Held at the Seagull Hotel, the conference was organised under the theme “Together in enthusiasm, towards success” by Safwan Bashundhara Global, one of the country’s leading industrial conglomerates.

Chief Operating Officer of Safwan Bashundhara Global Shahid Zahid attended the programme as the chief guest.

Other senior officials present included Deputy Managing Director K M Zahid Uddin; Chief Sales Officer (Cement Division) Shah Jamal Sikder; Head of Sales (Ready Mix Division) Golam Rabbani; Head of Sales (PHC Pile Division) Enamul Islam; General Manager (Brand and Marketing) of the Cement, Ready Mix and PHC Pile divisions Shakib Kamal Ahmed; and General Manager (Marketing) Mohammad Alauddin. Senior executives and sales representatives from different levels of the organisation also took part in the event.

The conference focused on making the combined sales operations of the cement, ready-mix and PHC pile divisions more dynamic and effective. Alongside a review of past performance, participants analysed current market conditions and discussed future strategies and business plans.

Special emphasis was placed on strengthening coordination among sales teams, sharing field-level experiences and enhancing professional excellence across the divisions.

Organisers expressed optimism that Sales Conference 2026 would play a significant role in expanding the market presence of Safwan Bashundhara Global’s products in the coming days and further strengthening the group’s overall sales performance.